Working closely with both the Tory Burch Foundation President and Director of Digital & Marketing I designed and produced this digital outdoor advertising campaign for #EmbraceAmbition. The campaign features real women from around the world who have participated in the #EmbraceAmbition movement. The billboards rotate three iconic statements: Shatter Stereotypes. Embrace Ambition.; Whatever Your Ambition…Embrace It.; and (my personal favorite) Ambition is Not a Dirty Word…Embrace It.
The OOH campaign was featured on two Times Square billboards, the Nasdaq Tower, and in numerous digital screen locations in 25+ cities across the United States. Social media ads featuring the Embrace Ambition art ran on Instagram and gained over 6.1M impressions. Digital ads also ran on Refinery29.com and Vogue.com, including an International Women’s Day run-of-site and homepage takeover on Vogue.com.
out-of-home — digital — social