Logo and visual identity for People Magazine’s Me Becoming Mom podcast, featuring celeb moms and their extraordinary roads to motherhood. The handmade elements give the design a human touch, speaking to the realness and humanness of the subject matter. The title colors feel friendly and personable while the dark blue background evokes a sense of calm and an undertone of seriousness. The treatments on the banner and in the middle of the letters also provide a sense of nostalgia without feeling outdated.