People Shopping

Visual identity for People Magazine’s online shopping section.Cohesive visual identity for People.com’s Shopping section, with a flexible design system that elevates e-commerce content while staying true to People Magazine’s iconic brand.The system features a bright, engaging color palette, subtle monoline illustrations, and diverse feature photo templates designed to enhance editorial shopping stories. 

I also designed key art and image treatments for major sales events, including People’s Prime Day and Black Friday coverage—ensuring each had a distinct yet complementary visual identity within the broader Shopping identity. By crafting a unified yet adaptable design language, I helped People’s e-commerce team present shopping content in a way that felt fresh, stylish, and seamlessly integrated with the brand’s editorial voice.
ScopeVisual Identity
Motion Graphics
Web Assets

Year2021-2022



     





People Tested

A distinct yet cohesive extension of People Shopping.

Through a refined color palette and exclusive feature photo templates, I elevated the presentation of People Tested product recommendations while ensuring seamless integration with the broader People Shopping aesthetic. This system helped establish People Tested as a trusted resource for rigorously vetted products, balancing credibility with the approachable, stylish look People readers expect.

Scope Visual Identity
Web Assets Year2022










© 2025 Kate Ruscher. All rights reserved.