EW Snapshots

Entertainment Weekly’s curated pop culture video channel. EW Snapshots brought Gen Z closer to their favorite stars with exclusive interviews, behind-the-scenes access, and deep dives into fan-favorite shows. The brand identity positioned the show as a witty, in-the-know best friend—a perfect representation of EW’s pop culture expertise. 

Bold, digitally-inspired colors, dynamic typography, and rhythmic animations captured the fast-paced, conversational energy of Gen Z. The design blended brand authority with a fan-driven feel, making Snapshots more than just a show, but rather an ongoing dialogue that deepened audience engagement.
ScopeMotion Graphics
Video Editing
Photo Editing


Creative DirectorMartin Schwartz

Year2020-2022








“Covering the best and worst movies to the biggest new music triumphs and flops, Entertainment Weekly’s Snapchat Channel is Snap’s one-stop source for all things pop culture.” 





© 2025 Kate Ruscher. All rights reserved.