A behind-the-seams film festival visual identity.
Design a visual identity for BFI’s Films of Fashion week-long screening event, with a visual language that synthesizes the event’s high fashion theme.
Focusing on one of the most fundamental stages of fashion design—sketches—this “behind the seams” concept represents the detailed thought, ideation, consideration, and development that goes into couture design. The hand sketched elements paired with black and white images represent the preliminary planning stage of fashion design. The contrasting passionate red accent brings the work to life, just as a designer’s passion does with their designs. A high-fashion magazine inspired typeface paired with a modern sans serif evokes a classy, editorial feel in a more contemporary way that will appeal to the client’s younger target demographic.
Focusing on one of the most fundamental stages of fashion design—sketches—this “behind the seams” concept represents the detailed thought, ideation, consideration, and development that goes into couture design. The hand sketched elements paired with black and white images represent the preliminary planning stage of fashion design. The contrasting passionate red accent brings the work to life, just as a designer’s passion does with their designs. A high-fashion magazine inspired typeface paired with a modern sans serif evokes a classy, editorial feel in a more contemporary way that will appeal to the client’s younger target demographic.
Typesetting
App Design
Print Design